TRM and CRM build the relationship between the company and candidates.

Marketing strategies are often used, to create a better experience between candidates and the company.

The major steps within these processes are:

The identification and search for candidates/talents. This is the step within which candidates can contact your company, and while establishing long term relations and bonding with the company and its talent pool.

The difference between TRM/CRM is the creation of a company owned talent pool.