Let’s not fool ourselves, we are living in the 21st century. Digitalisation is all around us and digital technologies have become part of our daily lives. Our communication is based on Social Media platforms like Facebook, WhatsApp, Instagram and Twitter. We experience digital connection points in every aspect of our lives. People find it more convenient to use their Smartphones for dating and even recruitment processes. On the first glance, these might seem like two different aspects, but when having a closer look, online dating and digital recruitment actually have various aspects in common.
1. Matching needs and demands
Dating Apps are all about finding your perfect partner. Promises are high and risk is low, as the registration is for free. Whether you find the perfect partner is overall based on the fact whether you can find someone that satisfies your needs and demands. In Apps like Tinder you have to first indicate basic facts about yourself: gender, physical appearance, character traits and what you are looking for. Based on those factors you will evaluate whether a potential partner could meet your expectations for a romantic relationship. On the Taledo platform, the principle is exactly the same. Companies looking for an employee for a certain position indicate criteria for the job, which should be met by the potential candidate. The sign up on the platform is for free, you only pay as an enterprise when hiring someone. On the other side, people looking for a job can also sign up for free. Each candidate on the platform has to indicate factors about their educational background, previous work experiences and expectations towards a potential job. In the next step, companies and candidates will be evaluated through algorithms and suggestions for a match will be made accordingly. There is only one main difference between the matching principles: Dating Apps are aimed at connecting human beings whereas the Taledo platform matches people with organisations. But as organisations exist through the work of people, there is still the human component in this equation.
2. Tough selection principle
When having a closer look at the selection process, it becomes obvious that Dating Apps do not take many factors into account. Applications such as Tinder show love seeking people profile pictures, name and age of a person on your display. To be shortlisted, the person only has to be within a predefined radius of the other user. The decision whether a user is interested in another person is solely based on a picture, which makes it quite tough to be convincing. Recruiting Apps also focus their matching system on a small subset of criteria, whereas factors like additional qualifications and personal characteristics are completely left out. Which let both systems appear very tough, rational and objective at the first glance.
3. Swipe and match
The decision whether a love seeker is interested in a suggested person happens within a fraction of seconds. Dating apps make it simple to react: If you are interested in the other person, swipe right, otherwise swipe left. If both users consider each other interesting, they can start a conversation. The Taledo app is based on the same principle. Suitable positions are suggested for candidates through the algorithm of the platform and supportive account managers. If the candidate is interested, he or she will be proposed to the company. If the company is interested as well, a direct contact can be established. All in all, both cases require a mutual interest to get both parties connected.
4. Be exactly where your market is
Nowadays, everything is happening online. Digital Channels and Social Media are involved in our daily routines. As digital media embrace such a broad area of our lives, it is not surprising at all that dating as well as recruiting processes have also been digitised over the past years. Digitalisation is seen as the key of success for all different areas as it will shape the future of everyone. As an enterprise it is your duty to be exactly where your market is. And if companies, recruiters and people looking for love are all online, organisations have to be as well. This is exactly why online dating and recruiting happens via online platforms and applications.
5. Take the first step
What is the best thing you can do when you are interested in someone else? You probably already assume it: take the first step and contact the person you are interested in. This is how dating has been working since human beings exist and this is how it still works, no matter where the first connection point is created. But, what about recruitment? A candidate that is interested in a specific position also needs to show interest by approaching the company and applying for the position. The Taledo platform makes it even more simple, you can indicate your interest with nothing more than a click. Same applies for companies: They are just one click away from meeting their future employee.
6. The Three Dates Rule
I think everyone knows it, the golden rule for dating which has been invented in the US. The first date is usually to get to know each other, talk and perhaps in the end there might be a hug or good night kiss. On the second date you get closer, maybe you already kiss or cuddle. On the third date you go to bed together. Or perhaps not. In recruiting, there is no big difference. During your application process you will have interviews with different people of the company. The third one will finally decide whether you get the job. Or not.
7. Meeting each other on eye level
In the end, we are all just human beings who want to be respected. This counts for all parts of our lives. No matter whether it concerns parts of our private life or of our professional life. Meeting each other on eye level creates a positive and relaxed atmosphere as nobody is superior. This is why this aspect is highly valued in both, in dates as well as in application talks.
8. It’s all about speed and convenience
When having a closer look on how recruiting apps work, you feel reminded of the idea of speed-dating. Apps for both fields are created to offer a higher degree of speed to meet and match. On top of that, it is also more convenient to do your applications and arrange your dates online via smartphone, tablet or PC At the same time, it is simple to use those services, as the sign up is quick and for free and the overall handling is user-friendly.
9. The scarcity of women
The job market of today is shaped by one big problem: a shortage of skilled workers. Especially for new digital roles evolving these days, there is a lack of qualified employees. Dating Apps also have to cope with a scarcity, as women use these kind of services generally less than men. That means for the companies behind it is just as time and money consuming to find potential women as it is to find potential candidates for recruitment platforms. At Taledo, potential candidates are treated like woman at Tinder. The qualified ones need to get attracted and in the end they are the ones making the final decision.
10. Why one plus one makes three
Since the times of Adam Riess we know that one plus one makes two. When speaking about logic and algebra this might definitely be true, but it definitely doesn’t count for subjective areas like love. If you are trying to match two people, it might be that nothing happens. But when matching the right people, there will be magic in the air. Same counts for the job market. Not every employee fits to every company. The perfect fit is what matters. This is why recruitment apps should help candidates find a job they love as this will lead to something big.
Finally, there is only one thought that I would like to keep in your mind: Think twice, if the potential match is what you truly need and want. Only the right match will make you happy, no matter if speaking about a potential partnership or a job offer. In the end, it is you who matters.